Born X Raised is more than just a clothing brand—it’s a cultural movement that embodies the spirit of Los Angeles, particularly the neighborhoods of Venice and broader Southern California. Founded in 2013 by Spanto (Chris Printup) and Alex “2Tone” Erdmann, the brand emerged as a voice for the streets, representing the raw, unfiltered essence of LA’s Chicano, skate, and gang cultures. With its bold designs, unapologetic messaging, and deep-rooted connection to community, Born X Raised has become a symbol of resilience, pride, and authenticity.
Origins and Founding
Born X Raised was born out of necessity—a response to the rapid gentrification and cultural erasure happening in Venice Beach, a historically working-class and predominantly Latino neighborhood. Spanto, a Venice native, and 2Tone, a graffiti artist and designer, sought to create a brand that honored their roots while resisting the sanitized, commercialized version of LA being pushed by outsiders.
The name itself, Born X Raised, is a declaration of identity. It’s a phrase commonly used in LA to signify where someone is from, emphasizing pride in one’s upbringing despite systemic challenges. For Spanto and 2Tone, it was a way to reclaim their narrative and celebrate the people and stories often overlooked by mainstream culture.
Design Aesthetic and Cultural Influence
Born X Raised’s design language is deeply symbolic, blending Chicano art, old-school lettering, and streetwear aesthetics. Their graphics often feature:
Old English and Blackletter fonts – A nod to Chicano tattoo culture and LA’s gang history.
Iconic slogans – Phrases like “On God”, “Love Always”, and “City of Angels” reflect loyalty, struggle, and spirituality.
Historical and cultural references – Imagery of lowriders, Virgin Mary iconography, and LA landmarks pay homage to the city’s heritage.
The brand’s aesthetic is intentionally raw, avoiding the polished, trend-driven approach of many contemporary streetwear labels. Instead, Born X Raised embraces imperfections, hand-drawn elements, and a DIY ethos that mirrors the resilience of the communities it represents.
Community and Social Impact
Unlike brands that exploit street culture for profit, Born X Raised remains deeply connected to its roots. The brand frequently collaborates with local artists, musicians, and activists, ensuring that its success directly benefits the community. Key aspects of its impact include:
Supporting LA’s youth – Through mentorship programs and donations to local schools.
Preserving cultural history – By documenting and celebrating LA’s Chicano and Black histories.
Advocating for social justice – The brand has been vocal about police brutality, gentrification, and systemic inequality.
Spanto’s personal story—surviving a near-fatal shooting in 2014—further deepened the brand’s message of resilience. His recovery and continued dedication to the community reinforced Born X Raised’s authenticity.
Collaborations and Mainstream Recognition
Despite its underground roots, Born X Raised has gained mainstream attention through high-profile collaborations, including:
Nike – A partnership that brought Venice’s essence to sneaker culture.
New Era – Caps featuring classic LA iconography.
Stüssy – A collaboration blending both brands’ rebellious spirits.
These partnerships never compromised the brand’s integrity; instead, they amplified its message to a broader audience.
Legacy and Future
Tragically, Spanto passed away in 2023 after a battle with cancer, leaving a profound void in the streetwear and LA community. However, his vision lives on through Born X Raised, which continues to thrive under 2Tone and a dedicated team committed to upholding its principles.
Born X Raised remains a testament to the power of authenticity, proving that fashion can be more than just clothing—it can be a movement, a voice, and a legacy. In a world where streetwear often prioritizes hype over substance, Born X Raised stands firm, reminding us where it came from and who it represents.
Conclusion
Born X Raised is not just a brand; it’s a cultural artifact, a love letter to Los Angeles, and a middle finger to erasure. It represents the beauty and struggle of being born and raised in a city that often forgets its own. Through its designs, messaging, and unwavering loyalty to its roots, Born X Raised has cemented itself as one of the most authentic voices in streetwear—a true embodiment of “Love Always.”